Jonathan David Lewis is Partner and Strategy Director at McKee Wallwork + Co., and has been endorsed by companies such as LEGO, LG, Disney, and Hyundai. Jonathan is a contributing writer for Forbes.
A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes , Digiday , and Advertising Age , where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness.
His new book, Brand vs. Wild: Building Resilient Brands for Harsh Business Environments uses 10 years of proprietary research, to explain what survival psychology can do to lead your business through The Wild.
Psychologically, there is no difference between a group of people who crash-land on a mountain, and a group of leaders in a boardroom. Both are experiencing disruption, and both can overcome it in the same way. Disruption isn’t going anywhere, and Jonathan David Lewis is here to help navigate it.
Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming.
Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments
