Pascale Naessens is a best-selling culinary author in Belgium. She has since become a leading voice for pure and healthy eating. A number of her books have already been translated into French, English, German and Chinese.
She’s also an acclaimed ceramic artist whose collection of kitchen tableware titled ‘Pure by Pascale Naessens for Serax’ has enjoyed considerable international success. Housewives and top restaurants (Pure-C, Bouvy and the world-famous Hakkasan restaurant in London) serve their food on plates and dishes designed by Pascale Naessens.
No one imagined that a cookbook could cause such a stir
Pascale Naessens’ cookbooks have helped create a real culinary movement: people are once again free to enjoy their food, and still stay slim and healthy.
They are attracted to her romantic way of cooking because the delicious and simple recipes are uncomplicated and easily accessible. Young and old, everyone is enthusiastic. It’s said that ‘Pascale taught her nation to eat healthily’.
It’s evident that her cooking and her lifestyle appeal to a broad public as demonstrated by the many Facebook communities where fans of ‘Pascale’s 
pure kitchen’ share experiences and recipes, often accompanied by photographs of recipes served on plates from Pascale’s ‘Pure’ collection.
Having completed her studies in Economic Sciences, at the age of 18, Pascale Naessens traveled the globe as an international fashion model. After five years of assignments in Paris, Milan, Madrid, Hong Kong, China and Tokyo, she returned to Belgium where she began a television career with the Belgian broadcasting corporation VTM, first as a presenter then hosting a series of home and lifestyle shows before collaborating on the sailing program, Jambers Odyssee (Jambers’ Odyssey).
In addition to architecture and interior design, her other passions include health and cooking. Having dealt with her own eating problems, she delves deeper into this subject. Her travels to the Far East inspired her, and she became a qualified health consultant specializing in traditional Chinese medicine. She practices tai chi and is a certified shiatsu therapist. She is also a qualified restaurateur and has taken a number of culinary courses ranging from macrobiotic cooking to classes in top restaurants.
Her first book, in which she explains her food philosophy, was published in 2010. Her focus is on a natural way of eating, more a lifestyle than a diet. The book was an instant success. She has since published six books and each one of them has reached number one on the Belgian best sellers list and they all continue to be top sellers. This achievement merely reaffirms her position as Belgium’s best-selling author.
She also writes culinary articles and columns for several lifestyle magazines, which include interviews with scientists who offer opinions on health and diet. She is a highly sought-after speaker on healthy eating.
While making a documentary in Tunisia, Pascale became fascinated with ceramic pottery after meeting a local ceramist named Sabiha Ayari. She then embarked on her own studies with ceramic artist Bie Van Gucht for several years and attended numerous courses on ceramics, glazing and firing techniques. She created ceramic tableware in her own workshop and then took her prototypes to Serax. This collaboration resulted in the ‘Pure’ ceramic tableware line, which has become an international success. Housewives and top restaurants alike serve their food on Pure plates and Pure dishes designed by Pascale Naessens.
Her passion for interior design was nurtured during the making of her television program Huis & Thuis (House & Home). For 10 years she interviewed architects and visited Belgium’s most beautiful homes. This passion is evident in the styling of her cookbooks, for which she is solely responsible. Her love for the interplay of lines is reflected in her work as ceramic artist, but it’s also incorporated in her new challenge: furniture design. Her new furniture line, characterized by its distinctive oval shapes, has been widely praised.
Both talents are a natural complement to her cookbooks, the common theme is: Pure. Because seeking to live a worthwhile and pure life is the basis of Pascale Naessens’ world.
In her new book Pure and Simple, Pascale Naessens shares her method for staying happy, healthy, and fit, with a lifestyle that embraces natural, unprocessed foods, delicious meals, pleasure, and health.
